Meet Craig

A New Leader for L.A

Craig most recently served as Chief Strategy Officer of R&C PMK where he specialized in complex solutions to impossible problems for some of America’s most trusted companies. In the pandemic, he designed programs that saved thousands of small businesses.  And most importantly, he’s walked into dozens of businesses who have all the resources in the world, but who have big, intractable problems, and re-arranged operations, employees, and products to drive real success and accountability. Craig now seeks to bring that same know-how and business expertise to fixing the City of Los Angeles as its next mayor.  

Working His Way Out of Poverty

Since his youth, Craig has overcome many difficulties and obstacles. At age 14, he was abandoned by his family and left to fend for himself. Instead of faulting others, Craig chose to work hard, focus on his goals, and build a strong support system around him.  He took multiple jobs to work his way out of an existence in poverty and near homelessness. Eventually, he moved to LA where he attended and graduated from the University of Southern California, and later, Columbia Law School in New York.

A Talent for Devising Bold Solutions

Climbing the ladder in the corporate world, Craig formed his own business and marketing  firm, and later merged with Rogers & Cowan/PMK, rising to become Chief Strategy Officer. He has been extremely successful as an executive, helping businesses understand their own challenges, customers, trends, and better plan for the future. He successfully built the agency’s groundbreaking Strategy & Transformation practice, which specialized in building solutions where others thought there were none. Simultaneously, he brought together disparate groups often at odds with each other towards results-oriented goals. 

Remembering Where He Came From

Craig has always had a strong sense of giving back, and through his career, philanthropy, and leadership, he has become a civic leader in LA. He has sat on the board of several nonprofits, including Christopher Street West and the American Dance Movement, and recently launched the nonprofit, Rise Together LA, the fastest-growing grassroots movement in LA. 

If elected as the city’s mayor, he would be the first openly gay Mayor in LA history and the only outsider to hold the office in more than 80 years.